SEO Services Company in Abu Dhabi

How to Choose Best SEO Marketing Company in Abu Dhabi?

In the world of SEO or Search Engine Optimisation there are “broad keywords” that attract browsers and “SEO Consulting Services Company ” that attract buyers. Discover how to choose the right ones.

Which is the Best SEO  Company in Abu Dhabi?

It is surprising how many business owners have websites built but they don't take make the effort to learn about how websites work and how competitive the search engine environment is. If you build a website, you have to make it has to be optimised for search engines.

What is SEO?

SEO is the abbreviation for Search Engine Optimisation.

It is to optimise your website with relevant keywords so that your website can found on those particular search terms or keywords. In other words, when someone types in a phrase in the search engine, your website should appear amongst the list of search results.

Search engine optimisation is often over looked because you think about the design first, but the body of content is more important. If you don't have the relevant keywords on your website you won't be found.

Take the time to analyse your website from an SEO point of view so that you gain the full benefits of owning a website.

 

SEO Specialist Company in Abu Dhabi

he technology we all use today has changed the way we live, our behavior towards our needs and what we expect of brands. Smartphones and tablets allow us to act on any impulse at any time, creating a need for immediate action, whenever we want to learn, find, do or buy something. Expectations are high while patience is low. To cope with it, marketing needs to be relevant, useful and high-quality. Watch this video and learn about micro-moments.

Today, when your consumers journeys are fractured into hundreds of real-time, intent-driven micro-moments, when people turn to their smartphones to influence a purchase decision while in a store for example, when they look for a product or service and go online to research, search engines being the primary tool to find products and the local or national services they need, ranking on the top positions on search engines results page becomes mandatory.

SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group of keywords. The goal of SEO is increased traffic to a website from search engines.

My R&D Project

In the fall of 2015 I began the most intensive research project that I have ever done, to find out the best avenues for conducting SEO into 2016 and beyond. The reason I did this was because my priority as an SEO consultant, and really with everything I do in Internet marketing, has always been to deliver the best possible results to clients.

The Findings

What I found out was that on-page optimization has not really changed all that much, though I will detail below the highest priorities.

But off-page optimization, and specifically link building, has changed drastically over the last 5 years. As mentioned above, Google has conducted a step by step campaign to eliminate all the actions that SEO consultants have been doing in terms of link building.

But links pointing to your site from other sites are still one of the most important factors in determining how well your site will rank for any given keyword. So it's still important to have links. So how do you get them?

I have had to search far and wide for any credible data on what link building can still be done today.

But I finally cracked it. So what's the answer? Patience grasshopper. First we'll cover on-page optimization.

On-Page Optimization in 2016

On-page optimization, or SEO that you do specifically to your web site has not changed that much over the last few years. However, based on my research, here are the top priorities:

  1. Conduct keyword research to find keywords with as high searches as possible, but with lower numbers of sites competing for those keywords.
  2. Write titles and descriptions utilizing the best keywords you have selected.
  3. Attach alt tags to your graphic and picture content utilizing your targeted keywords. These are tags that one can attach to picture files, and are just another valid way to put keywords onto a page.
  4. Use keywords in your H1, H2, and H3 tags, which are used to indicate headlines and sub-headlines.
  5. Ensure your site is mobile friendly, with responsive being the format that Google prefers. This will positively impact your ranking and negatively impact it if the site is not.
  6. Your page loading speed should be low, under 4 seconds. If not this will negatively impact ranking.
  7. Ensure there is no duplicate content within the site, i.e. multiple pages with the same text.
  8. Put the primary keyword for a given page somewhere within the first 100 words of the main page text.
  9. Popup windows negatively impact rankings.
  10. Create a sitemap and submit it inside the Google Webmaster Tools interface.
  11. Having a "terms of service" and "privacy" page are considered a positive for rankings.
  12. Include your targeted keywords in the URL of the page, which in most cases means include the keyword in the name of the page.
  13. Longer text content is a positive and is shown in studies to cause pages to rank better. By longer we mean 1,500-2,000 words. This is a new one in that it used to be that SEO people recommended a minimum of 300 words per page. But research now shows that pages with 1,500-2,000 words do rank more highly. That's not to say you are going to write 1,500 or more words for every page. But if you can write longer copy for several pages on your site, they will have a better chance of ranking more highly.
  14. Some experts are now saying that if you link FROM your web pages, to other high authority sites, that search engines interpret that to mean your site is more legit or authoritative. They say you should include 2-4 links per 1,000 words.
Off-Page Optimization

Content Saturation

The answer is: NO, it doesn't? And the reason it doesn't, lies in the factor of topic saturation. In other words, how much content already exists online for a specific topic? If there is a lot of content already, it doesn't matter how stupendous or miraculous or mind boggling your content is. You can put up amazing content all day long and no one is even going to notice it, let alone link to it.

Just to be fair, let's take a look at how Google's scenario CAN work. Back in 2003, I wrote an article called "The Tytler Cycle," and posted it on a new website I had created for political commentary. Alexander Tytler was a Scottish historian who came up with a concept that democracies go through about a 200 year long cycle of different phases with different characteristics.

At that time, there was basically no scholarly content online about Tytler. Subsequently, my article was linked to from Wikipedia, I wrote several more articles about it, and now, if you Google "The Tytler Cycle," my political website occupies the top two positions, even above Wikipedia. And my website gets about 2,000 visitors a month from search engines, mostly going to my articles about Tytler.

But that's a pretty obscure topic, one that isn't saturated with content even today. But unless you are in a business related to an obscure topic, chances are good that your topic is well saturated online with tons of content already. So if you follow Google's advice, and put up jaw-dropping content but do nothing else, I'm sorry to have to tell you that nothing is going to happen.

In Part 3 I will cover exactly what you CAN do today for link building. Sorry to drag it out but this journey was pretty long.

SEO Online Marketing Company in Abu Dhabi

How Will Our SEO Services Benefit Your Business?

  • SEO Services Abu Dhabi
  • Increased visibility online
  • More website traffic from potential customers
  • More leads and sales from your website
  • Increased revenue and profit
  • Fully managed SEO service, so you can get on with doing what you do best

Which is the Top SEO Company in Abu Dhabi?

At Superb Digital we don’t believe in a one size fits all approach to SEO Consulting Services Company. That’s why we work closely with you to develop a digital marketing and SEO strategy that’s unique to you and your business and designed to get results.

What is SEO?

SEO Consulting Services Company describes the process by which the authority and relevance of your website for particular search queries (keywords) is increased. Search engines want to show users the best and most authoritative pages for their searches. SEO Consulting Services Company  is about building your brand online and demonstrating you are the go-to authority for your products or services. Over time you will see increased rankings for your website and an increase in traffic.

SEO Consulting Services Company  is almost certainly more effective when it’s built into a project from the ground up, but that’s not to say the search engine rankings of an existing website cannot be greatly improved with our expert SEO Consulting Services Company  help…..in other words, come and talk to us before you start building your website….but it’s not a prerequisite.

SEO Online Marketing Company

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Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one's website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO's are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get free by visiting my website.

Great web usability and SEO are wasted if folks who visit your web can't tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict 'NO' - Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It's easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you won't have anything to worry about.

SEO Online Marketing Company in Abu Dhabi

Working with an SEO Consulting Services Company should be a transparent and collaborative process, that’s why at Superb Digital we don’t hide behind the numbers and technical jargon, we provide an insightful interpretation of your data with every report and our team is always on hand to personally talk you through progress achieved.

As a SEO Consulting Services Company in Abu Dhabi, we build your brand presence online and generate more enquiries and revenue through your website. Our intimate approach is completely scalable, whether it’s fitting into your larger marketing team or building a close working relationship with you one on one, we love providing demonstrable results for Abu Dhabi business of all shapes and sizes.

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SEO Company Quotes in Abu Dhabi

How does SEO work?

There are 5 core signals that we influence to improve search engine optimisation. Content, Technology, Backlinks, Social Signals and User Signals. It’s not enough to just have the right keywords in the right places anymore. You need to develop great content that is genuinely useful and that people want to read and share.

The keywords you select and optimise for will have a huge impact on the success of your SEO campaign. Start off with keywords that are too competitive and your campaign may be too time-consuming and costly to be realistic. Choose keywords that don’t have enough search volume and when you do rank top of Google you won’t get a return in the form of sales and enquiries.

Your website and content need to be promoted through the building of backlinks. Where a 3rd party website links to yours. This is like a “vote of confidence” in your website and content. Not all backlinks are equal, whilst it is important to have a varied backlink profile spending time on developing links from high-quality relevant websites is the ultimate goal.

Catering for multiple devices and reviewing what visitors are doing on your website so you can make regular improvements allows us to constantly refine our approach and gives you the broadest possible visitor appeal. Search engines are looking at all of these factors and will reward websites that offer great value to their visitors with higher rankings in the SERPs.

Top SEO Agency in Abu Dhabi

There have been quite a few articles on this subject over the years; trust me I’ve read most of them, yet very few of them seem to ring true. Most appear to be thinly veiled attempts by firms to convince you that they are the best thing since sliced bread and only a handful, including this great post by Rand Fishkin are anything more valuable.

What many of them fail to do is to give you any clear direction on what could be some real differentiators between SEO firms. It’s not that difficult to throw up a shiny website and add on some generic ‘we’re brilliant at what we do’ text but that in itself won’t really tell you if the firm knows anything about SEO.

The problem is that SEO has managed to get something of a bad name for itself over the past few years, primarily down to an inability to deliver for clients. So many people have stories of firms that are just not there when they need them, have had no success at all and more often, have simply taken the money and done nothing. In the worst cases, and there are countless tales of this all over the internet, they have actually harmed the website they were supposed to be working on.

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To help you make something of a more informed choice, here are my top five pointers for choosing your next SEO firm.

Find a firm that are a good strategic fit

This might surprise you, not least of which because it’s number one on my list but the reason it is there is because a good SEO firm must be able to align their work to your business strategies and help you towards your goals. Far too often SEO firms bowl in and start talking about ‘how much for how many keywords’ without actually having any understanding of what your firm actually does. In fact we should right now blow the ‘keywords’ idea out of the water. It’s not the most important thing in your strategy and focusing on far too many short tail keywords at inflated prices is guaranteed to do only one thing – help you spend your cash quickly.

SEO Optimisation Company in Abu Dhabi

Ideally therefore you want a business that understands your business, your vertical and has a deep understanding of the market. Only with this approach can they truly advise you on the best course of action rather than the best one for their pockets.

Find a firm that you actually like

This might sound obvious but you will be working with them on a long term basis. At the start of the contract you will probably be speaking to them quite a bit, so you need to be comfortable that you get on with the people you are talking to and that they understand what you need. Let’s be clear, it’s not going to be plain sailing and the road will have bumps, twists and turns, so when you encounter difficult situations you want people who are on your side; people who want to help you. They need to be part of the team; think of it as your outsourced marketing team. Oh and make sure they do the work themselves in house. There’s nothing wrong with bringing in external expertise when needed but what you don’t want is to find that you’ve contracted £5000 a month for SEO and it’s an individual working in their bedroom and outsourcing all the work for £1000 a month to a firm in another country (trust me, it still happens).

Find a firm that is current and has an opinion

Finding a firm that is up to date with the latest changes in the Search Engines, who understand where Social Media fits into the strategy and who understand how technology is changing the way we search and find things online, is critical. It is no longer about buying the most links you can and ranking at number one, it’s about understanding what is important to rank both today and tomorrow and ensuring that the work they do brings long term benefits to your business. Check out their website, their blogs and find out if they are published anywhere else online? Do you like the tone of what they write? Are they the same as everyone else or are they different? Do they have a different viewpoint and does it make sense? Just search for the name of the business and/or the owners and see what comes up. Writing a blog for something like the Huffington Post might count in this respect…

Find a firm that thinks beyond SEO

You want to find a firm that is technically proficient but you also want someone who can help you beyond the relatively simple process of optimising your website. Do they have any background in Marketing or Advertising, Digital Marketing or Strategy and can they bring that to bear on your firm? For example, do you want a company that can tell you that the issue lies, for example, with the way your staff answer the phone rather than just telling you that they have got you the traffic it’s your job to make sure it converts? Thinking beyond SEO means that they understand the overall strategy (see point 1), have the ability to tell you about what needs doing (point 2) and are prepared to help you move quickly to meet changes in the environment (point 3).

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Find a firm that speaks plain English

Of course you want them to know the difference between 301’s and 404’s*, however whilst you want to be sure that they know their stuff you don’t want them to baffle you with it.

Now these are just my top five suggestions for how to choose a good SEO company but there are lots of other indicators you can use such as, can you visit them at their offices, are they VAT registered and can they offer you different payment options including Direct Debit? Finding firms that tick these three boxes can help to quickly weed out your short list.

You might also want to look at the experience of the workforce to see whether they are purely ‘digital’ or if they have experience in other fields? Quite often people who work in other disciplines bring some excellent transferrable skillsets and particularly those who have worked in Advertising, Marketing, Journalism and PR. In fact with the way Google is currently going it is these people along with Content Marketers who have a distinct advantage.

SEO Company Services Packages in Abu Dhabi

If possible you should also seek out a firm that doesn’t work for one of your competitors. This might sound daft but there are a great many SEO firms out there who prefer to work within a single vertical such as travel, legal or finance. Whilst there are some excellent single sector agencies out there that specialise in a particular vertical and these firms are generally very good at what they do there is always a concern if both you and your competitors are going after the same market or keywords. If two companies in the same vertical are with one agency and going after the same keywords, success generally comes down to who is spending the most. To avoid getting into an escalating price spend war it may be better to consider an alternative agency that have no conflicts.

Finally, don’t be fooled by the guff that people write on their websites. As a great example there are many SEO firms out there who will put up lists of both the firms they work with and the results they have obtained for these clients. If they are foolish enough to do this then the least you can do is check this out. For example, if they say they have got a client to page one on Google for a search term, why not check yourself? The majority will be nowhere near where they say they are.

In the final analysis your decision may well be motivated by other factors that I haven’t mentioned here, such as price, availability or location. Whatever criteria you choose remember that there are a great many excellent SEO firms out there, all you have to do is choose one!

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Social Media Marketing

Facebook

Facebook has more than 1.2 billion active users. Your friends
are on it, your mum’s on it, other companies are on it, even your
nine-year-old neighbour is on it – so why isn’t your business?
With us, we can micro-target your Facebook ad by age,
gender, industry, location and interests, so you can position
yourself exactly where you need to be seen.

Instagram

An average of 95 million photos and videos are shared on
Instagram every day – a number that continues to boom as
usership figures rapidly rise. Full of savvy marketing features,
Instagram allows you to run contests, boost followers, adopt
influencer marketing and curate a personality for your brand.
What are you waiting for?

LinkedIn

Want to network with prominent business professionals?
LinkedIn has over 380 million members worldwide, making
it the number one place to develop thriving relationships with
other businesses. Our social media experts know how to craft
a LinkedIn profile that will sky-rocket your SEO traffic and
generate a tangible ROI.

Twitter
Did you know that around 500 million tweets are posted
every day? Simply put, Twitter is the ideal place to give your
company a giant digital megaphone. Here, you have the
opportunity to create a voice for your brand and interact with
influencers, thought leaders and potential clients/customers.

Our SEO Services

Discover more about our leading edge consulting and advisory expertise…
We offer a refreshingly transparent and strategic approach to Search Engine Optimization. Our search marketing solutions provide quantifiable, measurable and dependable results for our clients across India and around the world. Our deep technical knowledge and demonstrated expertise makes us a globally recognized SEO Company. Grow your online visibility and drive your SEO revenues with our effective SEO services…

 

SEO Company Firm Services

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Many people are still unaware of the important uses of SEO, but with time and more expansion they will learn. Every search engine has it's own set of rules and regulations regarding what is legal and illegal uses of SEO.

SEO

SEO involves attaining a higher ranking in search engines via changes to your site content and code to make it more relevant and therefore more search engine compatible. SEO is still a great way to bring in more profits with your Affiliate Marketing campaigns. It involves selecting the most targeted keywords or keyword phrases that relate to your web site. Since the online business in becoming highly competitive, websites who practice Search Engine Optimisation have an edge over their competitors. When properly optimised, an SEO campaign can deliver long-term gains, better accessibility and cross browser compatibility.

Money

Making money online requires diligence, and persistence. Let 2009 be your year to make money online.

 

SEO Experts Agency in Abu Dhabi