SEO Services Company in Abu Dhabi

How to Choose Best SEO Marketing Company in Abu Dhabi?

In the world of SEO or Search Engine Optimisation there are “broad keywords” that attract browsers and “SEO Consulting Services Company ” that attract buyers. Discover how to choose the right ones.

Which is the Best SEO  Company in Abu Dhabi?

Many freelancers have questions about what is SEO; what is SEO copywriting; what is SEO writing. This article explains - in detail - what this is. And, how to make money from it as a freelance writer.

What is SEO?

SEO is an acronym for the phrase "search engine optimization." Search engine optimization is all about doing specific things to your website to drive more traffic to it so that you can increase online sales - and traffic.

What are some of these "things?"

There are many, but here we will discuss what it is as it applies to freelance writers. And, this means writing text in a certain way so that web surfers (ie, internet users) can land on a particular site.

What is SEO As It Relates to Freelance Writers?

What freelance writers need to be concerned with is keywords. What are keywords? Keywords are the words and phrases that web surfers type in when they search for things online.

For example, let's say you were interested in starting a foreclosure cleanup business. You may not know anything about it other than foreclosures are hot in the news right now and you are interested in starting this kind of company.

In the SearcheEngineWatch article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, underscores the importance of an SEO copywriter. He writes:

"The role of the agency SEO copywriter is unique because.... Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content.... a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers."

And this is why SEO copywriters can charge a premium for their services. If you're looking for a way to start or maximize your income as an online freelance writer, then SEO copywriting is they way to go.

 

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he technology we all use today has changed the way we live, our behavior towards our needs and what we expect of brands. Smartphones and tablets allow us to act on any impulse at any time, creating a need for immediate action, whenever we want to learn, find, do or buy something. Expectations are high while patience is low. To cope with it, marketing needs to be relevant, useful and high-quality. Watch this video and learn about micro-moments.

Today, when your consumers journeys are fractured into hundreds of real-time, intent-driven micro-moments, when people turn to their smartphones to influence a purchase decision while in a store for example, when they look for a product or service and go online to research, search engines being the primary tool to find products and the local or national services they need, ranking on the top positions on search engines results page becomes mandatory.

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one's website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO's are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get free by visiting my website.

Great web usability and SEO are wasted if folks who visit your web can't tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict 'NO' - Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It's easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you won't have anything to worry about.

SEO Online Marketing Company in Abu Dhabi

How Will Our SEO Services Benefit Your Business?

  • SEO Services Abu Dhabi
  • Increased visibility online
  • More website traffic from potential customers
  • More leads and sales from your website
  • Increased revenue and profit
  • Fully managed SEO service, so you can get on with doing what you do best

Which is the Top SEO Company in Abu Dhabi?

At Superb Digital we don’t believe in a one size fits all approach to SEO Consulting Services Company. That’s why we work closely with you to develop a digital marketing and SEO strategy that’s unique to you and your business and designed to get results.

What is SEO?

SEO Consulting Services Company describes the process by which the authority and relevance of your website for particular search queries (keywords) is increased. Search engines want to show users the best and most authoritative pages for their searches. SEO Consulting Services Company  is about building your brand online and demonstrating you are the go-to authority for your products or services. Over time you will see increased rankings for your website and an increase in traffic.

SEO Consulting Services Company  is almost certainly more effective when it’s built into a project from the ground up, but that’s not to say the search engine rankings of an existing website cannot be greatly improved with our expert SEO Consulting Services Company  help…..in other words, come and talk to us before you start building your website….but it’s not a prerequisite.

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If you are writing content for your website, then definitely you want it to reach to the target audience. That's precisely why your content should be SEO friendly. Here are some tips to generate SEO friendly content:

1) Create informative, interesting content
The content that you create should be of high quality and interesting enough to engage your audience. If your content is not unique or is just stuffed with keywords, search engines will penalize your website on one hand and on the other your visitors will definitely go away from your website, never to return again. So, the first tip is to create informative, interesting and easy to understand unique content.To find if your content is 100% unique, there are several plagiarism tools available. Copyscape is one such tool where you can check the originality of your content.Only if the content is unique, you can get a better rank in SERPs.

2) Captivating Headings and Sub headings
A captivating heading can capture your visitor's attention and convince them to stay on your website. Brainstorm your headline and try to fit in within 55 to 60 characters as this is precisely what Google displays on the SERP.

6) Pictures speak volumes
Add images to your article to make it attractive to your visitors. Optimize the image and tag it with the keyword for SEO. The key would be to make the image smaller, without compromising on the visibility. Adding images with bigger file sizes will slow down your page loading speed and may shoo away the visitors. Also, add alt text or title to your image. Think from a user's perspective when you name the images.

7) Share your content
If people read something they really like, they readily share it on social media. So, to make people share your content, give them the option to do so. You can "AddThis" or "Sharethis" website to add the social media buttons to your website. If the content goes viral, your website will automatically be ranked higher.

Apart from these simple techniques, you can hire an SEO Company for advanced SEO Services and get higher page ranks in the search engines.

SEO Online Marketing Company in Abu Dhabi

Working with an SEO Consulting Services Company should be a transparent and collaborative process, that’s why at Superb Digital we don’t hide behind the numbers and technical jargon, we provide an insightful interpretation of your data with every report and our team is always on hand to personally talk you through progress achieved.

As a SEO Consulting Services Company in Abu Dhabi, we build your brand presence online and generate more enquiries and revenue through your website. Our intimate approach is completely scalable, whether it’s fitting into your larger marketing team or building a close working relationship with you one on one, we love providing demonstrable results for Abu Dhabi business of all shapes and sizes.

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SEO Company Quotes in Abu Dhabi

How does SEO work?

There are 5 core signals that we influence to improve search engine optimisation. Content, Technology, Backlinks, Social Signals and User Signals. It’s not enough to just have the right keywords in the right places anymore. You need to develop great content that is genuinely useful and that people want to read and share.

The keywords you select and optimise for will have a huge impact on the success of your SEO campaign. Start off with keywords that are too competitive and your campaign may be too time-consuming and costly to be realistic. Choose keywords that don’t have enough search volume and when you do rank top of Google you won’t get a return in the form of sales and enquiries.

Your website and content need to be promoted through the building of backlinks. Where a 3rd party website links to yours. This is like a “vote of confidence” in your website and content. Not all backlinks are equal, whilst it is important to have a varied backlink profile spending time on developing links from high-quality relevant websites is the ultimate goal.

Catering for multiple devices and reviewing what visitors are doing on your website so you can make regular improvements allows us to constantly refine our approach and gives you the broadest possible visitor appeal. Search engines are looking at all of these factors and will reward websites that offer great value to their visitors with higher rankings in the SERPs.

Top SEO Agency in Abu Dhabi

There have been quite a few articles on this subject over the years; trust me I’ve read most of them, yet very few of them seem to ring true. Most appear to be thinly veiled attempts by firms to convince you that they are the best thing since sliced bread and only a handful, including this great post by Rand Fishkin are anything more valuable.

What many of them fail to do is to give you any clear direction on what could be some real differentiators between SEO firms. It’s not that difficult to throw up a shiny website and add on some generic ‘we’re brilliant at what we do’ text but that in itself won’t really tell you if the firm knows anything about SEO.

The problem is that SEO has managed to get something of a bad name for itself over the past few years, primarily down to an inability to deliver for clients. So many people have stories of firms that are just not there when they need them, have had no success at all and more often, have simply taken the money and done nothing. In the worst cases, and there are countless tales of this all over the internet, they have actually harmed the website they were supposed to be working on.

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To help you make something of a more informed choice, here are my top five pointers for choosing your next SEO firm.

Find a firm that are a good strategic fit

This might surprise you, not least of which because it’s number one on my list but the reason it is there is because a good SEO firm must be able to align their work to your business strategies and help you towards your goals. Far too often SEO firms bowl in and start talking about ‘how much for how many keywords’ without actually having any understanding of what your firm actually does. In fact we should right now blow the ‘keywords’ idea out of the water. It’s not the most important thing in your strategy and focusing on far too many short tail keywords at inflated prices is guaranteed to do only one thing – help you spend your cash quickly.

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Ideally therefore you want a business that understands your business, your vertical and has a deep understanding of the market. Only with this approach can they truly advise you on the best course of action rather than the best one for their pockets.

Find a firm that you actually like

This might sound obvious but you will be working with them on a long term basis. At the start of the contract you will probably be speaking to them quite a bit, so you need to be comfortable that you get on with the people you are talking to and that they understand what you need. Let’s be clear, it’s not going to be plain sailing and the road will have bumps, twists and turns, so when you encounter difficult situations you want people who are on your side; people who want to help you. They need to be part of the team; think of it as your outsourced marketing team. Oh and make sure they do the work themselves in house. There’s nothing wrong with bringing in external expertise when needed but what you don’t want is to find that you’ve contracted £5000 a month for SEO and it’s an individual working in their bedroom and outsourcing all the work for £1000 a month to a firm in another country (trust me, it still happens).

Find a firm that is current and has an opinion

Finding a firm that is up to date with the latest changes in the Search Engines, who understand where Social Media fits into the strategy and who understand how technology is changing the way we search and find things online, is critical. It is no longer about buying the most links you can and ranking at number one, it’s about understanding what is important to rank both today and tomorrow and ensuring that the work they do brings long term benefits to your business. Check out their website, their blogs and find out if they are published anywhere else online? Do you like the tone of what they write? Are they the same as everyone else or are they different? Do they have a different viewpoint and does it make sense? Just search for the name of the business and/or the owners and see what comes up. Writing a blog for something like the Huffington Post might count in this respect…

Find a firm that thinks beyond SEO

You want to find a firm that is technically proficient but you also want someone who can help you beyond the relatively simple process of optimising your website. Do they have any background in Marketing or Advertising, Digital Marketing or Strategy and can they bring that to bear on your firm? For example, do you want a company that can tell you that the issue lies, for example, with the way your staff answer the phone rather than just telling you that they have got you the traffic it’s your job to make sure it converts? Thinking beyond SEO means that they understand the overall strategy (see point 1), have the ability to tell you about what needs doing (point 2) and are prepared to help you move quickly to meet changes in the environment (point 3).

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Find a firm that speaks plain English

Of course you want them to know the difference between 301’s and 404’s*, however whilst you want to be sure that they know their stuff you don’t want them to baffle you with it.

Now these are just my top five suggestions for how to choose a good SEO company but there are lots of other indicators you can use such as, can you visit them at their offices, are they VAT registered and can they offer you different payment options including Direct Debit? Finding firms that tick these three boxes can help to quickly weed out your short list.

You might also want to look at the experience of the workforce to see whether they are purely ‘digital’ or if they have experience in other fields? Quite often people who work in other disciplines bring some excellent transferrable skillsets and particularly those who have worked in Advertising, Marketing, Journalism and PR. In fact with the way Google is currently going it is these people along with Content Marketers who have a distinct advantage.

SEO Company Services Packages in Abu Dhabi

If possible you should also seek out a firm that doesn’t work for one of your competitors. This might sound daft but there are a great many SEO firms out there who prefer to work within a single vertical such as travel, legal or finance. Whilst there are some excellent single sector agencies out there that specialise in a particular vertical and these firms are generally very good at what they do there is always a concern if both you and your competitors are going after the same market or keywords. If two companies in the same vertical are with one agency and going after the same keywords, success generally comes down to who is spending the most. To avoid getting into an escalating price spend war it may be better to consider an alternative agency that have no conflicts.

Finally, don’t be fooled by the guff that people write on their websites. As a great example there are many SEO firms out there who will put up lists of both the firms they work with and the results they have obtained for these clients. If they are foolish enough to do this then the least you can do is check this out. For example, if they say they have got a client to page one on Google for a search term, why not check yourself? The majority will be nowhere near where they say they are.

In the final analysis your decision may well be motivated by other factors that I haven’t mentioned here, such as price, availability or location. Whatever criteria you choose remember that there are a great many excellent SEO firms out there, all you have to do is choose one!

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Social Media Marketing

Facebook

Facebook has more than 1.2 billion active users. Your friends
are on it, your mum’s on it, other companies are on it, even your
nine-year-old neighbour is on it – so why isn’t your business?
With us, we can micro-target your Facebook ad by age,
gender, industry, location and interests, so you can position
yourself exactly where you need to be seen.

Instagram

An average of 95 million photos and videos are shared on
Instagram every day – a number that continues to boom as
usership figures rapidly rise. Full of savvy marketing features,
Instagram allows you to run contests, boost followers, adopt
influencer marketing and curate a personality for your brand.
What are you waiting for?

LinkedIn

Want to network with prominent business professionals?
LinkedIn has over 380 million members worldwide, making
it the number one place to develop thriving relationships with
other businesses. Our social media experts know how to craft
a LinkedIn profile that will sky-rocket your SEO traffic and
generate a tangible ROI.

Twitter
Did you know that around 500 million tweets are posted
every day? Simply put, Twitter is the ideal place to give your
company a giant digital megaphone. Here, you have the
opportunity to create a voice for your brand and interact with
influencers, thought leaders and potential clients/customers.

Our SEO Services

Discover more about our leading edge consulting and advisory expertise…
We offer a refreshingly transparent and strategic approach to Search Engine Optimization. Our search marketing solutions provide quantifiable, measurable and dependable results for our clients across India and around the world. Our deep technical knowledge and demonstrated expertise makes us a globally recognized SEO Company. Grow your online visibility and drive your SEO revenues with our effective SEO services…

 

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In the marketing world, YouTube can be a powerful tool for your promotional campaign and it's important to know how to use it to your advantage without coming across pushy. I'm not the kind of person that boasts about SEO secrets because in web economics if you're not researching things for yourself and innovating new ideas, you're already lost amongst the masses. There is no single way I've ever found to get you to the front of the line without throwing your ethics out the window. So I think it's important to start with an ethical direction and build your credibility from the get-go.

What makes people have interest in your subject matter? "New sick remix by dj Spinnerton" and "Flexo products crush the competition" are really bad directions to start from because nobody really cares, and people will go out of their way to avoid ads and blowhards. Sure they might stumble across your video accidentally. But if you're not constantly displaying interesting information, your page will be forgotten as soon as it's discovered. This means posting videos that are relevant to the community, not just relevant to you.

If you keep your voice strong, your information interesting, and your content as original as possible (i.e. pictures, video, music) you start to build a following in very little time. All the while pointing people toward your campaign without having to cram it down their throat.

 

SEO Experts Agency in Abu Dhabi