SEO Services Company in Dubai

How to Choose Best SEO Marketing Company in Dubai?

In the world of SEO or Search Engine Optimisation there are “broad keywords” that attract browsers and “Search Engine Optimization Company ” that attract buyers. Discover how to choose the right ones.

Which is the Best SEO  Company in Dubai?

Leaving Backlinks On Blog Posts Comments Could Be Wasting Your Time

There is no doubt that building backlinks to your blog or website is the best way to improve your website's search engine optimization (SEO) and gain higher rankings with the top search engines. There are a number of ways to get quality backlinks and one of the most practiced but least understood ways is the practice of leaving comments on blogs.

Adding a link to your website in blog comments seems like a pretty easy way to get backlinks. However, most of those links are hidden from the search engines without you knowing. This means you are pretty much wasting your time leaving a link for the purpose of getting credit for the backlink.

I'll go over the mistakes people make leaving links in comments and how to avoid them. I'll show you how to know exactly which blogs are gold mines to leave your link on and how to find these hidden treasures. I'll also explain how you can actually leave a couple of backlinks that will turn into a flood of links pointing right back to your site!

How Getting Quality Backlinks Is Supposed to Work for Blog Posts

In the perfect world!

If done the right way, posting comments on blog posts is a great way to get high quality targeted links to your website. Most of us believe that to be true. Just about all blogs allow you to include a link to your website in the comment form thus giving you a backlink. However not all blogs are built the same.

Tips For Getting and Keeping Your Backlink

A big thing to keep in mind is to make sure you do not appear as a spammer. This is because most likely your comment will be deleted along with your time, effort and link. When leaving a comment make sure it is relevant and offers something productive. This will ensure your comment sticks thus ensuring your link does as well.

Tip For Maximizing Your Backlink's Effectiveness for SEO

Unless you are trying to rank high for your name use a key word or short phrase instead of your name in "name" box of the comment form. What you inter in the "name" box becomes your anchor text and makes the link higher quality to the search engines. Keep it short though, no more than two words or it will look like blatant spam and may get deleted.

Bonus Tip

Also don't be afraid of leaving a lengthy comment that has your key word or phase lightly sprinkled though out it. I have on more than one occasion found that one of my comments have turned up in the search results. This doesn't necessarily increase the value of your link but does increase your links exposure to more potential visitors.

What You Need To Know About Blog Comment Backlinks

Avoid having your backlinks hidden from the search engines.

The Big Mistake

It may seem that all you have to do is leave some great comments and include your link and presto you have hundreds of backlinks. Not true. The reason is you must be selective on which blogs you leave comments on. Most of the high ranking blogs add a "no follow" tag to your website link. This tag tells the search engine not to count this link which means you do not get credit for the backlink.

The easiest way to tell if a blog adds the "no follow" tag is by using a Firefox Add-On called SearchStatus. This tool allows you to highlight all the links that have a "no-follow" tag so you know what kind of blog you are dealing with. Below are some screen shot of what you are looking for when using SearchStatus.

For the sole purpose of just getting some exposure and more traffic it is not a bad idea to leave comments on high ranking top tier blogs. It just won't help with your page rank.

Find The Right Blogs To Leave Your Backlinks

These are Gold Mines!

What You Should Do

Find lesser known / ranked blogs. Generally these blogs will not have the "no follow" tag added to the links because they are trying to build their blog and are encouraging visitors to leave comments.

A good tip to find these kind of blogs is by following the links from other comments back to the poster's blog. You should be able to find relevant blogs this way that are good for leaving comments with your link. You can also use Google's blog search as well.

Super Tip For A Goldmine Of Links

Find blogs that list their top commentors. Many blogs have a feature on them that will list the top 5 or so people that leave the most comments.

Without spamming, comment often until you make this list. This is excellent because your link will appear on the front page of the blog which is normally the highest ranking page meaning a lot more weight is given to that backlink. The bonus is that the top commentors list is in the sidebar which is shown on every page of the blog thus giving you potentially hundreds of backlinks. Find a couple of these in your niche and you are golden!

I have found that most times I only need to leave about five to seven comments to make the list. These blogs are you money makers so you should visit and comment often. You will be amazed at the amount of traffic these blogs will generate for you as well as increase your rankings in the search engines.

What are your tips for getting quality backlinks?

 

SEO Specialist Company in Dubai

he technology we all use today has changed the way we live, our behavior towards our needs and what we expect of brands. Smartphones and tablets allow us to act on any impulse at any time, creating a need for immediate action, whenever we want to learn, find, do or buy something. Expectations are high while patience is low. To cope with it, marketing needs to be relevant, useful and high-quality. Watch this video and learn about micro-moments.

Today, when your consumers journeys are fractured into hundreds of real-time, intent-driven micro-moments, when people turn to their smartphones to influence a purchase decision while in a store for example, when they look for a product or service and go online to research, search engines being the primary tool to find products and the local or national services they need, ranking on the top positions on search engines results page becomes mandatory.

SEO (Search Engine Optimization) is a method of increasing your visibility in Search Engine results - in non-tech terms - it helps Google find you when your prospects are searching for what you do. I've heard clients speak about SEO (either directly or indirectly) as sometimes "tacky", because when done badly, its glaringly obvious. You've seen these sites, where the content doesn't make sense because there are too many keywords "unnaturally" in the text.

So, why do we do SEO?

First, it begins with an understanding of what your prospects are likely to type into a search engine, and then making sure your website has those keywords naturally throughout its content. Let's look at a real-world example; if you go to the new grocery store that you haven't been to before to find salsa, where are you going to go? How are you going to search? When you think "Mexican", you are applying keywords to your thought process. Find the "Mexican" aisle and you'll find plenty of salsa options. Now some people may think of salsa -> nacho chips -> snack food aisle, so most likely you'll also find salsa there, but perhaps a few number of choices. But notice that some brands are in both spots, because they know that both aisles will attract consumers looking for salsa, some may be deliberately looking (Mexican aisle) while others may stumble upon salsa (snack food aisle) while looking for something else. Your grocery merchants predict this behavior by studying the buying habits of individuals and how they search a store.

Two great resources on SEO can be found below, and are definitely worth reviewing:

https://www.forbes.com/sites/steveolenski/2014/03/26/7-reasons-why-your-business-should-invest-in-SEO/#6a47615d2563

https://www.entrepreneur.com/article/288514

Now SEO is built upon the understanding that your prospect is actively searching for the product/service that lead them to choose keywords to search. Meaning, they're warm leads. They've identified their need (for salsa) and actively went looking for it.

Make your website work harder for you - take a read over the articles noted above, or give us a call. We'd love to chat more about how to bring more views to your website, and then, what to do to keep them there.

SEO Online Marketing Company in Dubai

How Will Our SEO Services Benefit Your Business?

  • SEO Services Dubai
  • Increased visibility online
  • More website traffic from potential customers
  • More leads and sales from your website
  • Increased revenue and profit
  • Fully managed SEO service, so you can get on with doing what you do best

Which is the Top SEO Company in Dubai?

At Superb Digital we don’t believe in a one size fits all approach to Search Engine Optimization Company. That’s why we work closely with you to develop a digital marketing and SEO strategy that’s unique to you and your business and designed to get results.

What is SEO?

Search Engine Optimization Company describes the process by which the authority and relevance of your website for particular search queries (keywords) is increased. Search engines want to show users the best and most authoritative pages for their searches. Search Engine Optimization Company  is about building your brand online and demonstrating you are the go-to authority for your products or services. Over time you will see increased rankings for your website and an increase in traffic.

Search Engine Optimization Company  is almost certainly more effective when it’s built into a project from the ground up, but that’s not to say the search engine rankings of an existing website cannot be greatly improved with our expert Search Engine Optimization Company  help…..in other words, come and talk to us before you start building your website….but it’s not a prerequisite.

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The use of metadata by search engines, including meta keywords, has changed extensively throughout the years.

While many of the rules regarding metadata remain the same, it is now an area of lesser importance when it comes to SEO. That said, meta tag optimization is still an important aspect of search engine optimization, so it is important to employ many of these so-called "deprecated" techniques to ensure high SERP rankings

Following these rules pertaining to metadata can help ensure a site's high ranking in search results. While Google does not use metadata for site rankings, there still are search engines that do. A variety of websites and syndication services also rely on metadata. Furthermore, Google even pulls your site's description from your metadata for use in the SERPs.

While meta tag optimization is still useful, it's important to note that there is no reason to stress out over metadata. This article is meant to serve as an informational piece on how metadata is used today as well as noting its much greater historical importance. Feel free to comment, however, on your thoughts and feelings (particularly on the modern usage of meta tags and meta data in SEO.)

What is Metadata? What are Meta Tags?

Metadata provides information about a site. This information gives search engines clues regarding what a site is about. Since metadata is hidden away in a site's markup, visitors can't see it, but search engines can. There are several types of metadata, but we're going to talk about the three most important parts that make up meta tag optimization: meta keywords, meta descriptions, and the robot tag.

Meta descriptions are actually one of the few things that visitors will see, but they won't see it on your site. Here is an example:
Bob has a site about sports cars and in his meta description, he has written, "The ultimate guide to European and American sports cars."
When someone searches on Google for the term "sports cars," Bob's site may show up in the results. If it does, the listing will show his meta description. In short, meta descriptions tell people what a site is about before they even visit it.

What Do Meta Keywords Do?

Meta keywords work very similar to meta descriptions, but instead of telling Internet users what a site is about, it tells the search engine. Here is an example:
Lisa's site is about Georgia peaches. In her meta keywords, she has written, "Georgia peaches, peaches from Georgia, peach orchards" By writing these keywords, Lisa is telling search engines that her site is about Georgia peaches, peaches from Georgia, and peach orchards. Annette searches in a search engine for the term "peaches from Georgia." Since Lisa's site has this phrase in its meta keywords, the search engine may show Lisa's website to Annette in the search listings.

Why You Need Meta Data

Meta information is very important to a site's well being when it comes to SEO. The part of SEO that deals with metadata is known as meta tag optimization. Many people say that you don't need meta keywords because "Google doesn't use metadata in their algorithm and since Google is the most popular search engine, there's no need to use them." That is a myth. While there is no argument that Google is the most popular search engine in the world, Google also reportedly does not use metadata as a way to weigh sites. Still, it's a bad idea to ignore meta tag optimization.

Here's why:

  • Other search engines use meta keywords in their algorithms and although they won't make up the larger portion of a site's traffic, it is traffic the site may not be getting if it didn't have meta keywords.
  • Google doesn't care about meta keywords at all, so no sites will be penalized by Google for having meta keywords.
  • Meta tags are easy to add. It's as simple as adding a tiny bit of HTML right after your <head> tag. Many content management systems even do all the work for you. Those using something like Wordpress are blessed with the number of plug-ins available that help out with metadata.
  • Google uses meta descriptions to give searchers more information about your site. Without a meta description, Google will hand-pick something from the site it feels is relevant to what the searcher is looking for. While this can be helpful, having a clean and well-written meta description can really entice searchers that YOUR site is the one they are looking for. While it has no impact on a site's ranking, it can help click-through rates.

How to Add Metadata

Each site has a main page or an index page. In the file for this page, a web developer or site admin, should is to look for the open head tag: <head>. Right after this tag, the site admin should enter their metadata. The following example shows what metadata should look like:

Metadata Mistakes

There are a few easily fixable problems that people run into when they are optimizing their metadata. For example, sometimes metadata is set up to disallow search engines from indexing a site. There are a few reasons webmasters set their sites up to block search engine, but those creating websites for SEO purposes should make sure search engines are NOT blocked.

If a website isn't being indexed in the search engines, generally the first thing a webmaster will do is make sure their robots tag is not blocking search engines. By default, if a site does NOT have a robot tag, search engines will index it. Many webmasters write a robot tag that essentially says "allow search engines to index this", but this is unnecessary as search engines will only avoid indexing a site if there is a robot tag that disallows them from doing so. (Or if it's been blacklisted, but that's a whole different issue.)

Another problem that people run into is giving search engines too much information. Sites are allowed a max of 10 keywords in their metadata. Here's an example:

Lisa's site has three meta keywords which are "Georgia peaches, peaches from Georgia, peach orchards." Gina, who is Lisa's competition has 12 keywords which are "peaches from Georgia, Georgia peaches, peach orchards, peach orchard, peaches, Georgia, Georgia peaches, Gina's peach stand, juicy peaches, peaches from the south, ripe peaches, fresh peaches"
Because Gina has more than 10 keywords and Lisa has only 3, Lisa stands a better chance of doing well in the search engine. The same rule applies to meta descriptions, except web developers are allowed a max of 150 characters for meta descriptions. Remember that it's 150 characters and not 150 words. While this isn't one of the biggest SEO mistakes a web developer can make, it still can negatively affect search engine rankings.

SEO Online Marketing Company in Dubai

Working with an Search Engine Optimization Company should be a transparent and collaborative process, that’s why at Superb Digital we don’t hide behind the numbers and technical jargon, we provide an insightful interpretation of your data with every report and our team is always on hand to personally talk you through progress achieved.

As a Search Engine Optimization Company in Dubai, we build your brand presence online and generate more enquiries and revenue through your website. Our intimate approach is completely scalable, whether it’s fitting into your larger marketing team or building a close working relationship with you one on one, we love providing demonstrable results for Dubai business of all shapes and sizes.

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SEO Company Quotes in Dubai

How does SEO work?

There are 5 core signals that we influence to improve search engine optimisation. Content, Technology, Backlinks, Social Signals and User Signals. It’s not enough to just have the right keywords in the right places anymore. You need to develop great content that is genuinely useful and that people want to read and share.

The keywords you select and optimise for will have a huge impact on the success of your SEO campaign. Start off with keywords that are too competitive and your campaign may be too time-consuming and costly to be realistic. Choose keywords that don’t have enough search volume and when you do rank top of Google you won’t get a return in the form of sales and enquiries.

Your website and content need to be promoted through the building of backlinks. Where a 3rd party website links to yours. This is like a “vote of confidence” in your website and content. Not all backlinks are equal, whilst it is important to have a varied backlink profile spending time on developing links from high-quality relevant websites is the ultimate goal.

Catering for multiple devices and reviewing what visitors are doing on your website so you can make regular improvements allows us to constantly refine our approach and gives you the broadest possible visitor appeal. Search engines are looking at all of these factors and will reward websites that offer great value to their visitors with higher rankings in the SERPs.

Top SEO Agency in Dubai

There have been quite a few articles on this subject over the years; trust me I’ve read most of them, yet very few of them seem to ring true. Most appear to be thinly veiled attempts by firms to convince you that they are the best thing since sliced bread and only a handful, including this great post by Rand Fishkin are anything more valuable.

What many of them fail to do is to give you any clear direction on what could be some real differentiators between SEO firms. It’s not that difficult to throw up a shiny website and add on some generic ‘we’re brilliant at what we do’ text but that in itself won’t really tell you if the firm knows anything about SEO.

The problem is that SEO has managed to get something of a bad name for itself over the past few years, primarily down to an inability to deliver for clients. So many people have stories of firms that are just not there when they need them, have had no success at all and more often, have simply taken the money and done nothing. In the worst cases, and there are countless tales of this all over the internet, they have actually harmed the website they were supposed to be working on.

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To help you make something of a more informed choice, here are my top five pointers for choosing your next SEO firm.

Find a firm that are a good strategic fit

This might surprise you, not least of which because it’s number one on my list but the reason it is there is because a good SEO firm must be able to align their work to your business strategies and help you towards your goals. Far too often SEO firms bowl in and start talking about ‘how much for how many keywords’ without actually having any understanding of what your firm actually does. In fact we should right now blow the ‘keywords’ idea out of the water. It’s not the most important thing in your strategy and focusing on far too many short tail keywords at inflated prices is guaranteed to do only one thing – help you spend your cash quickly.

SEO Optimisation Company in Dubai

Ideally therefore you want a business that understands your business, your vertical and has a deep understanding of the market. Only with this approach can they truly advise you on the best course of action rather than the best one for their pockets.

Find a firm that you actually like

This might sound obvious but you will be working with them on a long term basis. At the start of the contract you will probably be speaking to them quite a bit, so you need to be comfortable that you get on with the people you are talking to and that they understand what you need. Let’s be clear, it’s not going to be plain sailing and the road will have bumps, twists and turns, so when you encounter difficult situations you want people who are on your side; people who want to help you. They need to be part of the team; think of it as your outsourced marketing team. Oh and make sure they do the work themselves in house. There’s nothing wrong with bringing in external expertise when needed but what you don’t want is to find that you’ve contracted £5000 a month for SEO and it’s an individual working in their bedroom and outsourcing all the work for £1000 a month to a firm in another country (trust me, it still happens).

Find a firm that is current and has an opinion

Finding a firm that is up to date with the latest changes in the Search Engines, who understand where Social Media fits into the strategy and who understand how technology is changing the way we search and find things online, is critical. It is no longer about buying the most links you can and ranking at number one, it’s about understanding what is important to rank both today and tomorrow and ensuring that the work they do brings long term benefits to your business. Check out their website, their blogs and find out if they are published anywhere else online? Do you like the tone of what they write? Are they the same as everyone else or are they different? Do they have a different viewpoint and does it make sense? Just search for the name of the business and/or the owners and see what comes up. Writing a blog for something like the Huffington Post might count in this respect…

Find a firm that thinks beyond SEO

You want to find a firm that is technically proficient but you also want someone who can help you beyond the relatively simple process of optimising your website. Do they have any background in Marketing or Advertising, Digital Marketing or Strategy and can they bring that to bear on your firm? For example, do you want a company that can tell you that the issue lies, for example, with the way your staff answer the phone rather than just telling you that they have got you the traffic it’s your job to make sure it converts? Thinking beyond SEO means that they understand the overall strategy (see point 1), have the ability to tell you about what needs doing (point 2) and are prepared to help you move quickly to meet changes in the environment (point 3).

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Find a firm that speaks plain English

Of course you want them to know the difference between 301’s and 404’s*, however whilst you want to be sure that they know their stuff you don’t want them to baffle you with it.

Now these are just my top five suggestions for how to choose a good SEO company but there are lots of other indicators you can use such as, can you visit them at their offices, are they VAT registered and can they offer you different payment options including Direct Debit? Finding firms that tick these three boxes can help to quickly weed out your short list.

You might also want to look at the experience of the workforce to see whether they are purely ‘digital’ or if they have experience in other fields? Quite often people who work in other disciplines bring some excellent transferrable skillsets and particularly those who have worked in Advertising, Marketing, Journalism and PR. In fact with the way Google is currently going it is these people along with Content Marketers who have a distinct advantage.

SEO Company Services Packages in Dubai

If possible you should also seek out a firm that doesn’t work for one of your competitors. This might sound daft but there are a great many SEO firms out there who prefer to work within a single vertical such as travel, legal or finance. Whilst there are some excellent single sector agencies out there that specialise in a particular vertical and these firms are generally very good at what they do there is always a concern if both you and your competitors are going after the same market or keywords. If two companies in the same vertical are with one agency and going after the same keywords, success generally comes down to who is spending the most. To avoid getting into an escalating price spend war it may be better to consider an alternative agency that have no conflicts.

Finally, don’t be fooled by the guff that people write on their websites. As a great example there are many SEO firms out there who will put up lists of both the firms they work with and the results they have obtained for these clients. If they are foolish enough to do this then the least you can do is check this out. For example, if they say they have got a client to page one on Google for a search term, why not check yourself? The majority will be nowhere near where they say they are.

In the final analysis your decision may well be motivated by other factors that I haven’t mentioned here, such as price, availability or location. Whatever criteria you choose remember that there are a great many excellent SEO firms out there, all you have to do is choose one!

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Social Media Marketing

Facebook

Facebook has more than 1.2 billion active users. Your friends
are on it, your mum’s on it, other companies are on it, even your
nine-year-old neighbour is on it – so why isn’t your business?
With us, we can micro-target your Facebook ad by age,
gender, industry, location and interests, so you can position
yourself exactly where you need to be seen.

Instagram

An average of 95 million photos and videos are shared on
Instagram every day – a number that continues to boom as
usership figures rapidly rise. Full of savvy marketing features,
Instagram allows you to run contests, boost followers, adopt
influencer marketing and curate a personality for your brand.
What are you waiting for?

LinkedIn

Want to network with prominent business professionals?
LinkedIn has over 380 million members worldwide, making
it the number one place to develop thriving relationships with
other businesses. Our social media experts know how to craft
a LinkedIn profile that will sky-rocket your SEO traffic and
generate a tangible ROI.

Twitter
Did you know that around 500 million tweets are posted
every day? Simply put, Twitter is the ideal place to give your
company a giant digital megaphone. Here, you have the
opportunity to create a voice for your brand and interact with
influencers, thought leaders and potential clients/customers.

Our SEO Services

Discover more about our leading edge consulting and advisory expertise…
We offer a refreshingly transparent and strategic approach to Search Engine Optimization. Our search marketing solutions provide quantifiable, measurable and dependable results for our clients across India and around the world. Our deep technical knowledge and demonstrated expertise makes us a globally recognized SEO Company. Grow your online visibility and drive your SEO revenues with our effective SEO services…

 

SEO Consulting Services Company

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Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one's website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.

Many long-time SEO's are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.

There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.

Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.

Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps' are a powerful SEO tools which you can get free by visiting my website.

Great web usability and SEO are wasted if folks who visit your web can't tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict 'NO' - Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.

For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It's easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.

If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as "ethical" and "correct" SEO are called White Hat SEO's. The most important for SEO is to follow the rules and you won't have anything to worry about.

 

SEO Experts Agency in Dubai