SEO Consulting Services Company in Global Village Dubai

Leading SEO Online Marketing Company in Dubai

we are an SEO Online Marketing Company that provides research based and contemporary SEO services; we operate a range of our own subject-specific commercial SEOs and ecommerce sites. So, we know firsthand what a great feeling it is when organic Search Engine traffic starts delivering traffic growth, new business leads and online sales Global Village Dubai.

How to hire the Right SEO Services Company in Dubai?

As with every professional services firm – lawyers, architects, accountants – choosing an SEO frim to help you on your journey requires a disciplined approach. You need to do your homework and build up a working knowledge of SEO and then identify a couple of firms you like from the Search Engine results (eg  “Dubai”) and have one or two referred to you from your business associates.

 

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When SEO was first introduced, it was so different from what we know today. The best SEO company will tell you that search engine optimization is constantly changing, it's evolving to accommodate new technologies and to provide people with a better search experience. While this is the case, as a business owner, you still want a good ranking because everyone knows that only a small handful of people will actually go to the second page of search results and this is usually if they can't find what they are looking for on the first page.

How you get there is what is changing with Google regularly adding new algorithms to improve their searchers experience. This means that you want to ensure your SEO campaign is also constantly changing, remaining up to date with the current trends.

One of the first old school SEO techniques that is now very much out of date is to use one keyword, often that you presumed your clients would be searching for. Today you need to use long and short tailed keywords, along with those that are local. So where you would originally have had a keyword of "school," for example, you now need "senior school," "best high school," or "top high school London." You want to make the most of the short and long tailed keywords to accommodate how your clients search, which you will be able to identify from getting your SEO company to carry out detailed keyword research.

Another old school technique that the best SEO company will laugh at today is to have a page for every single one of your keywords. This meant websites had pages upon pages of these keyword enriched sites. Today when you have multiple pages it's to cater to each location that you provide a service and not based on each particular keyword.

The final old school technique is that you don't need to get your business name on directories. This is definitely not the case, especially with local SEO being so important these days. Companies need to ensure that they are on all the directories that relate to their industry. Search engines will often use top directories to identify different companies and websites, so this also increases your changes of having your ranking improved and reaching your audience with ease and confidence.

Which is the Top SEO Expert Company in Dubai?

 

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To assist you we have prepared a cheat sheet of questions and answers to ask here.

Search Engine Marketing Company in Dubai

Your final decision as to which Search Engine Optimization firm you should partner with will be based on their expertise, breadth of team and resources and their Dubai but above all is Trust; here at seoWorks we believe that transparency through honesty builds trust and we live by this philosophy every day.

Finally, an SEO company that really took the time to get to know our business. We couldn’t be happier with the results.

We Are SEO Online Marketing Company in Dubai by Search Engine Optimization (SEO) is the single most important aspect of online business’ success. A successful Dubai can make the difference between a business that makes its online presence felt and one that is simply background noise. We have made this distinction the very ethos of our company and it is our goal to impart our experience and knowledge onto you. We have an industry leading standard of achieving high search engine rankings and can provide your business with growth that is otherwise unattainable. We understand what it takes to boost your online profile and draw from the collective experience of our SEO Analysts, SEO Link Builders, SEO Copywriters and SEO Web Designers to cultivate an image for your business that is unrivalled, an image that will boost your visibility and creates new strategies for your unique business goals in Dubai.

Which is the Top SEO Specialist Agency in Global VillageDubai?

 

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Online SEO Marketing Company in Global Village

Offering Professional SEO Online Marketing Company in Dubai we pride ourselves on our high standards and impeccable reputation. Whether you are just starting up your online profile or have an established presence that you need help taking to the next level, our comprehensive approach to Search Engine Optimization provides you with an effective and transparent experience that combines our well known work ethic and drive for success with our well established and proven internet marketing strategies.

OUR COMMITMENT TO YOU

We understand the importance of attaining and maintaining a multi-platform and multi-faceted online presence and it is on the back of this understands that we deliver a guarantee to you to achieve first page listings for your company in Dubai. First impressions are vital when it comes to online experiences and the quality we provide in these initial stages of contact with your customers is the difference between us and our competitors.

SEARCH ENGING OPTIMIZATION – Our SEO Services focus on boosting your profile and increasing your brand awareness. We guarantee first page results across all homepage outlets across Google, Yahoo and Bing.

SOCIAL MEDIA – Social Media are a major aspect of our SEO services as we provide the most innovative and unique ways in which to connect with customers, both existing and potential. We can open up entire new demographics using our networking abilities across all mainstream social media sites from Facebook to Twitter and LinkedIn to name just a few.

MOBILE SEO– With the rise of the We phone there is simply no better way to connect with your customers then through a user friendly and easily navigated mobile content based facet of your business. We can both design and build a site that draws in new clients and creates extended growth for your company.

SEO Services Agency in Global VillageDubai

 

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SEO factors work in combination

No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low-quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success, while the presence of negative factors can worsen those odds.

On-the-page success factors

On-the-page search ranking factors are those that are almost entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?

Off-the-page success factors
Off-the-page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher-controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.

With billions of web pages to sort through, looking only at “on-the-page” clues isn’t enough. More signals are needed to return the best pages for any particular search.

SEO violations & ranking penalties
Make no mistake — search engines want people to perform SEO because it can help improve their search results. Search engines provide help in the form of guidelines, blog posts and videos to encourage specific SEO techniques.

However, there are some techniques that search engines deem “spam” or “black hat,” which could result in your pages receiving a ranking penalty, or worse, being banned from the search engines entirely.

Violations are generally tactics meant to deceive or manipulate a search engine’s understanding of a site’s true relevancy and authority.

Which is the Best SEO Online Marketing Company in Global VillageDubai?

The world of online marketing has seen tremendous growth year on year with the traditional high street stores dwindling in size because of online commerce.

Our team are well versed in the latest digital marketing strategies and experts in analysing online trends and being able to get people in front of your potential new customers to ensure that your business never goes backwards, but always moves forwards.

We are passionate about getting guaranteed results for our customers and have a customer service ethos which is unrivaled in the SEO industry.

To get ahead of your competition, you need a trustworthy company with a track record of achieving success across a spectrum of different industries online. We don’t specialise in one particular niche, we are experts in everything online and advertising.

SEO Services helps to

• Place your SEO on First Page of Google
• Increase the Organic SEO traffic which in turn brings more business
• Brand your Business Name.

For all the Digital marketing companies and leaders, it has become a challenge to work on important disciplines like SEO and Content Marketing. For the process of driving the traffic, is hugely critical and needs to sustain efforts to lead to success. The perfect blend of content planning and its promotion is the key to the triumph of a marketing campaign. While the debate of SEO v/s Content Marketing rages on, it needs to be reiterated here that it is a myth that both these disciplines can be pitted against each other as both can and need to work together for any marketing campaign to reach its pinnacle.

With SEO and Content Marketing working together to establish success for a well-designed Marketing plan, it is really no wonder that one simply cannot complete its existence without the other. Content marketing is the medium for SEO to fulfill its demands and thus complement each other at every stage of the project. No marketing plan is complete without competent utilization of SEO and no SEO campaign can be implemented without content marketing.

A sure-short formula towards achieving coveted success can be derived by weaving an SEO plan into your content marketing strategy and that can be done by:
• Knowing what your prospective customer needs, and providing it to them
• Giving your prospects reason and rewards for prompt action like offering a special price
• Communicating with your buyer/prospect even after he or she gravitates from your site using retargeting lists

• Link Building

The best of the driven results in the form of the content needs work for the benefits of getting the link from the other source. The best of the evergreen content is able to attract links. Just make sure it's distributed effectively so that it can get the attention of as big or influential an audience as possible. There's no great science to this; just create content that people will want to link to and see how it works.

• Internal linking for the need of the on page optimization

This is an obvious way to use content to help with SEO goals, as well as improving the user experience. Internal linking can help Google crawl your site more effectively, help pages to rank well for certain search terms, and also point users toward content that is relevant to the article they're reading.

It's simple enough to put into practice and should be a part of the thinking when writing and edit content.

With the strategy, you can improve your online presence and rank higher on search engine sites. You can then beat off any competition, increase your audience and therefore improve profitable customer action in your business.

Online SEO Marketing Company

 

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WHAT IS SEO?

It’s Simpler Than You Think!

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings.In search results Google™ displays links to pages it considers relevant and authoritative. Authority is mostly measured by analysing the number and quality of links from other web pages.In simple terms your web pages have the potential to rank in Google™ so long as other web pages link to them.

SEO Company Packages

Want to increase your sales? Join hands with us by implementing our conversion-centric SEO strategy and take your business to great heights. With the right keywords, we guarantee the best possible sales conversion and enhance your customer base.Businesses should evolve rapidly. ROI should happen rapidly. Our tested SEO strategies will increase the search ranking for your SEO thus ensuring a steady flow of leads.

Knowing your requirement

Our multi-pronged approach enables us to identify the exact need of your business. By deciphering it, we evolve a conversion-centric SEO strategy that guarantees increased visitors, a manifold increase in daily lead generation.

Enhanced Visibility

Through the most appropriate infusion of Keywords and Keyphrases, we assure your business increased visibility in search engine rankings. Exclusive search engine keyword specialists brainstorm to figure out the keywords that have the potential for maximum conversion.

 

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SEO refers to Search Engine Optimization, which is the activity of getting a web page or site to rank as highly as possible in search engines for a given keyword or group of keywords. The goal of SEO is increased traffic to a website from search engines.

My R&D Project

In the fall of 2015 I began the most intensive research project that I have ever done, to find out the best avenues for conducting SEO into 2016 and beyond. The reason I did this was because my priority as an SEO consultant, and really with everything I do in Internet marketing, has always been to deliver the best possible results to clients.

The Findings

What I found out was that on-page optimization has not really changed all that much, though I will detail below the highest priorities.

But off-page optimization, and specifically link building, has changed drastically over the last 5 years. As mentioned above, Google has conducted a step by step campaign to eliminate all the actions that SEO consultants have been doing in terms of link building.

But links pointing to your site from other sites are still one of the most important factors in determining how well your site will rank for any given keyword. So it's still important to have links. So how do you get them?

I have had to search far and wide for any credible data on what link building can still be done today.

But I finally cracked it. So what's the answer? Patience grasshopper. First we'll cover on-page optimization.

On-Page Optimization in 2016

On-page optimization, or SEO that you do specifically to your web site has not changed that much over the last few years. However, based on my research, here are the top priorities:

  1. Conduct keyword research to find keywords with as high searches as possible, but with lower numbers of sites competing for those keywords.
  2. Write titles and descriptions utilizing the best keywords you have selected.
  3. Attach alt tags to your graphic and picture content utilizing your targeted keywords. These are tags that one can attach to picture files, and are just another valid way to put keywords onto a page.
  4. Use keywords in your H1, H2, and H3 tags, which are used to indicate headlines and sub-headlines.
  5. Ensure your site is mobile friendly, with responsive being the format that Google prefers. This will positively impact your ranking and negatively impact it if the site is not.
  6. Your page loading speed should be low, under 4 seconds. If not this will negatively impact ranking.
  7. Ensure there is no duplicate content within the site, i.e. multiple pages with the same text.
  8. Put the primary keyword for a given page somewhere within the first 100 words of the main page text.
  9. Popup windows negatively impact rankings.
  10. Create a sitemap and submit it inside the Google Webmaster Tools interface.
  11. Having a "terms of service" and "privacy" page are considered a positive for rankings.
  12. Include your targeted keywords in the URL of the page, which in most cases means include the keyword in the name of the page.
  13. Longer text content is a positive and is shown in studies to cause pages to rank better. By longer we mean 1,500-2,000 words. This is a new one in that it used to be that SEO people recommended a minimum of 300 words per page. But research now shows that pages with 1,500-2,000 words do rank more highly. That's not to say you are going to write 1,500 or more words for every page. But if you can write longer copy for several pages on your site, they will have a better chance of ranking more highly.
  14. Some experts are now saying that if you link FROM your web pages, to other high authority sites, that search engines interpret that to mean your site is more legit or authoritative. They say you should include 2-4 links per 1,000 words.
Off-Page Optimization

Content Saturation

The answer is: NO, it doesn't? And the reason it doesn't, lies in the factor of topic saturation. In other words, how much content already exists online for a specific topic? If there is a lot of content already, it doesn't matter how stupendous or miraculous or mind boggling your content is. You can put up amazing content all day long and no one is even going to notice it, let alone link to it.

Just to be fair, let's take a look at how Google's scenario CAN work. Back in 2003, I wrote an article called "The Tytler Cycle," and posted it on a new website I had created for political commentary. Alexander Tytler was a Scottish historian who came up with a concept that democracies go through about a 200 year long cycle of different phases with different characteristics.

At that time, there was basically no scholarly content online about Tytler. Subsequently, my article was linked to from Wikipedia, I wrote several more articles about it, and now, if you Google "The Tytler Cycle," my political website occupies the top two positions, even above Wikipedia. And my website gets about 2,000 visitors a month from search engines, mostly going to my articles about Tytler.

But that's a pretty obscure topic, one that isn't saturated with content even today. But unless you are in a business related to an obscure topic, chances are good that your topic is well saturated online with tons of content already. So if you follow Google's advice, and put up jaw-dropping content but do nothing else, I'm sorry to have to tell you that nothing is going to happen.

In Part 3 I will cover exactly what you CAN do today for link building. Sorry to drag it out but this journey was pretty long.

SEO Company Quotes

Make Your Site Appear in Google

Great Content encourages people to link to your pages and shows Google™ your pages are interesting and authoritative. This leads to search engine success because Google™ wants to show interesting and authoritative pages in its search results. It’s that simple!

Check our SEO Explained in Pictures page for a quick, simple overview. It’s guaranteed to help you understand SEO.

 

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Acquire Customers

Through our tailor-made SEO strategies, we help business to acquire more customers in a short period of time. We closely work with our clients in implementing the day-to-day SEO strategy thereby playing the role of a change-agent in evolving their customer base.

 

Search Engine Optimisation or SEO is the simple activity of ensuring a website can be found in search engines for words and phrases relevant to what the site is offering. In many respects it’s simply quality control for websites. Having said that, if there was ever an industry that was little understood by outsiders it’s SEO.

Ask some SEO companies about SEO and they’ll try and blind you with science and confuse you into thinking it’s a black art. Say to some companies what is SEO and two hours later you’ll be none the wiser. Not so here at Red Evolution. We love seeing the light bulb go on when our clients get it. We prefer our clients to not only know what we are doing for them, but why!

Search Engine Marketing Company

 

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When SEO was first introduced, it was so different from what we know today. The best SEO company will tell you that search engine optimization is constantly changing, it's evolving to accommodate new technologies and to provide people with a better search experience. While this is the case, as a business owner, you still want a good ranking because everyone knows that only a small handful of people will actually go to the second page of search results and this is usually if they can't find what they are looking for on the first page.

How you get there is what is changing with Google regularly adding new algorithms to improve their searchers experience. This means that you want to ensure your SEO campaign is also constantly changing, remaining up to date with the current trends.

One of the first old school SEO techniques that is now very much out of date is to use one keyword, often that you presumed your clients would be searching for. Today you need to use long and short tailed keywords, along with those that are local. So where you would originally have had a keyword of "school," for example, you now need "senior school," "best high school," or "top high school London." You want to make the most of the short and long tailed keywords to accommodate how your clients search, which you will be able to identify from getting your SEO company to carry out detailed keyword research.

Another old school technique that the best SEO company will laugh at today is to have a page for every single one of your keywords. This meant websites had pages upon pages of these keyword enriched sites. Today when you have multiple pages it's to cater to each location that you provide a service and not based on each particular keyword.

The final old school technique is that you don't need to get your business name on directories. This is definitely not the case, especially with local SEO being so important these days. Companies need to ensure that they are on all the directories that relate to their industry. Search engines will often use top directories to identify different companies and websites, so this also increases your changes of having your ranking improved and reaching your audience with ease and confidence.

How Do I Get Links?

Links are important but don’t confuse quality with quantity and don’t think about links in isolation from your content. It’s vital to understand that having great content massively increases your chances of securing natural links from quality relevant pages. These links will help you the most.

In simple language if you have something worth linking to you might secure links worth having. Great sites don’t link to poor quality content, why would they?

Engaging content and we are designed and built around these keywords so as to boost the volume of content targeted towards it. Now, it is tracked and monitored on an ongoing basis.

 

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Search Engine Optimization is Also Known As SEO

This is the first part of a three part series on search engine optimization or SEO.

In this section, we'll discuss how search engines work and why search engine optimization is important.

In the second section, we'll discuss basic techniques and important factors in SEO and search rankings.

And, in the final section of this guide we'll discuss how to maintain and continually improve SEO long term.

What is SEO?

Search Engine Optimization (SEO) is optimizing your content to drive search engine traffic to your work.

It involves gaining a thorough understanding of how search engines work and then reflecting that knowledge in your writing and webpage design to maximize traffic to and user experience on your page.

SEO is important because search engines like Google, YAHOO!, and Bing drive the majority of web traffic. Shares on social media can cause short term spikes in stats, but real, long term success comes from maximizing search engines ability to drive traffic to your page.

Not only will good SEO improve search rankings and increase traffic for the author, but it helps people interested in your topic find your page and improves the viewer's experience as well.

SEO involves strategically using appropriate keywords, building links to your work and making your pages search engine friendly. Although it is important to understand what SEO is, it is also important to understand what SEO isn't. While SEO can make a big difference in stats, it cannot fix bad writing or poor content. SEO can make good writing into a great, high performing webpage, but it cannot turn poor content into good writing.

How Search Engines Work

Search Engines use "spiders" or "crawlers" to build an index of the webpages available, the words on each page, and where on the page those words were located.These program robots begin on popular webpages and add important words found on the page to the search engine's index. From there, they follow every link on the page and index the corresponding pages before using the links on those pages to go to the next set of pages, and so on and so forth. This process is known as crawling.

Once this information is gathered by the spiders, it is encoded and stored for indexing. In order to even out the difference between the time needed to search a term beginning with a popular letter like 't' and a search term beginning with a less popular letter like 'q,' a numerical value is applied to each word. This process is known as hashing. Not only does hashing even out problems related to letter frequency, but it condenses the index. Only the numerical value and a link to the actual information is stored in the index. This increases index and search speed, especially with more complicated searches that involve multiple words.

When a user performs a search, he or she types a query into the search box. Boolean operators can be used to define specific relationships between the terms in a query. Some of the most common operators are:

  • AND-requires that both terms are on the page
  • OR-requires that one term or the other is on the page
  • NOT-excludes pages that include the following term
  • NEAR-requires that two terms be near each other on the page
  • "quotation marks"-requires the query be treated as a phrase, instead of each significant word in the query being considered an individual keyword
  • FOLLOWED BY-requires that one term be followed by another

These searches are defined as literal searches. Research is currently underway on concept based searching which uses statistics statistical analysis of webpages containing your query to recommend pages you might be interested in, as well as natural language searching which allows users to type a question into the search box using the simple language they would use to ask a friend their question instead of using Boolean operators.

There's More than One Search Engine

Each search engine uses different rules for determining which words are indexed and which words aren't. Some search engines index every word on the page. Others focus on the most common words, the words in titles and subtitles, meta tags and the first few lines of text.

If you've ever tried searching the same phrase on different search engines, you probably noticed that you got different results. This is because each engine uses different algorithms to weight and index keywords and determine search result rankings. Search engine ranking algorithms use website popularity, meta tags, number of back links (links to the page), keyword frequency and location and a wide variety of other factors to rank webpages and how well they correlate to viewer searches.

In addition to relevance, website popularity is taken into account in determining search rankings. As more interested users are directed to your page by your SEO techniques, not only will the techniques increase your relevancy scores, but the popularity component of the ranking algorithms will increase as well.

(For more concrete information on specific ranking factors and their relative weight please see this website.)

Your Audience is Important in SEO

Now that you know how search engines function, we need to consider how users interact with search engines. To conduct a search, the user types a few keywords into the search box and clicks enter, browses the results and selects a page to visit. If the user is unsatisfied, he or she will return to the search and select another result or modify their query for a new result list.

People perform searches because they a) want to go somewhere specific on the web b) want to do something specific or c) learn a piece of information. In order to create a high performing webpage, you need to think like your user.

Ask yourself how many of your audience's needs can be met on your page. Add additional, relevant content that meets these needs to attract more viewers and happier views. Then ask yourself if your audience can find your page. What queries might your target audience put into the search engine? Are those keywords found in your titles, subtitles, alt text, summary and first few sentences?

Remember, building content for your users will lead to better results than trying to build pages for search engines.

More on SEO

For more on specific SEO techniques see Part 2 of this guide.

For more on maintaining SEO rankings long term see Part 3 of this guide.

Best SEO Services Company in Dubai


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